A real estate investor finds over 800 leads and closes 442 deals for $5,750 with the help of AI
James is a real estate investor in the United States who owns multiple companies across the country and has over 27 years of expertise. 5 years ago he expanded his business even more and last 4 years were very successful for him. Managing campaigns and inbound calls and text messages, on the other hand, became almost impossible.
Challenges
• Manual labor costs • Huge lists • TCPA compliance • Unpredictable campaign timing • Low response rates • Multiple tool management
Solution
• Cold calling AI Assistant to contact, qualify and convert homeowner lists into investment opportunities • 4 times cheaper than hiring staff or outsourcing to a call center • Fast, Predictable and Scalable
100% TCPA complaint
TCPA protects from "the initiation of a telephone call or message to encourage the purchase or rental of, or investment in, property, goods, or services." AI's Cold outreach messages do NOT contain "advertising of the commercial availability or quality of any property, goods, or services."
Email Notifications
Having identified the lead, the AI Assistant instantly sends an email notification to the acquisition manager so that he can contact the homeowner and close the deal while it's hot.
Full Report
Spreadsheet with a succinct report on the results of communication with 10,000 owners: • Hot lead • Warm lead • Interested in referring us • Not interested in selling • Unqualified • No response • Not reachable
SMS Outreach
The AI sent text messages to 50,000 people in the initial phase of the campaign. 42,953 were delivered, and 14,105 homeowners engaged in conversation with AI, 790 of whom were interested in selling, 280 gave their names and prices they were willing to sell the property for. In addition, 194 people expressed an interest in referring us to a home seller they know. 12,846 persons stated that they were not selling and AI removed them from the list. The responses of 275 people were not clear and could not be qualified.
Cold Calling
To reach the maximum number of the contacts, AI approaches them through 3 separate ways: SMS, cold calling and voicemail. If the initial SMS is not delivered, AI is notified, which could indicate that the phone number is a landline, does not exist, or is outside of service, so the AI makes cold calls to them up to 4 times. The AI called the remaining 7,041 numbers, spoke with 2,401 of them, left 3,496 voicemails, and received 243 inbound calls. As a result, 17 hot and 68 warm leads were generated. 12 people, who were interested in referring us to home sellers, and 2,286 who were not interested in selling were removed from the list. Only 1,145 phone numbers were not reached.
Final Results
The whole campaign lasted for a month and from a list of 50,000 phone numbers, a total of 16,456 homeowners engaged in actual conversation with AI. From which there were: • Hot lead - 247 • Warm lead - 578 • Interested in referring us 206 • Not interested in selling - 15,132 • Unqualified - 293 • Received voicemail - 3,496 • No response - 28,903 • Not reachable - 1,145
API Integration
James has a large team all around the USA, therefore sharing all the data in a CRM system they are using is crucial, so we linked the AI with HobSpot CRM, such that the results were updated there in real time.
